Product comparison
Incorporating a Product comparison section on your website can provide several benefits, both for your business and your website visitors:
Improved Decision-Making: Product comparison tables help customers make informed decisions by presenting key features, specifications, and pricing of different products side by side. This simplifies the evaluation process and allows customers to quickly identify the product that best suits their needs.
Enhanced User Experience: Providing a clear and structured product comparison table improves the overall user experience. Visitors can easily navigate and access critical information, reducing the time and effort required to research and compare products.
Increased Sales: When customers have access to comprehensive product information, they are more likely to make a purchase. A comparison table can highlight the unique selling points of your products, potentially increasing conversion rates and sales.
Reduced Bounce Rate: Visitors are less likely to leave your website in frustration when they find it easy to compare products. Lower bounce rates can lead to higher engagement and increased time spent on your site.
Greater Trust and Credibility: Transparently presenting product details in a comparison table demonstrates your commitment to helping customers make informed choices. This can build trust and credibility with potential buyers, encouraging repeat visits and referrals.
Reduced Support Inquiries: Customers often contact customer support with questions about product differences. A comparison table can proactively address common queries, reducing the burden on your support team and improving efficiency.
Cross-Selling Opportunities: A product comparison table can highlight complementary products or accessories, encouraging customers to explore additional options and increase their overall purchase value.
Competitive Advantage: Offering a product comparison tool sets you apart from competitors who may not provide such a feature. It shows that you are committed to helping customers make informed decisions.
Enhanced Mobile Experience: With the growing use of smartphones for online shopping, comparison tables can help users on smaller screens access information more easily. They allow for responsive design that adapts to various devices.
Aid in Complex Decision-Making: In cases where products have numerous features or technical specifications, a comparison table simplifies complex decision-making by breaking down the information into a user-friendly format.
In summary, a well-designed product comparison table can significantly benefit your website and business by improving the user experience, increasing sales, building trust, and reducing support inquiries. It serves as a valuable tool for customers and a strategic asset for your e-commerce efforts.
Getting Started
Go to
Online store→Theme>CustomiseBy default, you will see you predefined list of sections
To add the
Product comparisonsection, scroll to the bottom of the panel andAdd section
How to use configure the Product comparison section?
Almost every section includes both section settings and block settings. Blocks typically represent pieces of content that are customisable that can also be repositioned within the section itself.
By default, when you add this section it will display onboarding/placeholder information until changed. So lets start by adjusting the section.
Configuring the Section
Add a Sub heading and Heading content to your section
Featured titles - Add up to 4 titles that summarise the feature i.e "Amplification", "Materials" etc
Styling - Change the colour of the section, thhis includes the Background and text colors
Configuring the Block
You can add up to 4 blocks using this section and change the products you want customers to see.
Here are the settings that can be customized;
Pick a product - select the first product you want to compare against
Add 2-4 blocks and assign product/s to comapre
Add text for Feature 1-4 i.e "Bluetooth", "WiFi" etc