# Product bundler

Boost sales with upsell bundles, one click upsell cart and cross sell and sell more using Brava's in-built Product bundler section, 

A product bundler can be highly advantageous for your eCommerce store for several compelling reasons. Here are some of the key benefits of using product bundling strategies:

1. **Higher Average Order Value:** Product bundling encourages customers to purchase more items in a single transaction. As a result, it boosts the average order value, increasing the revenue generated from each sale.
2. **Clears Inventory:** Bundling allows you to sell slower-moving or excess inventory by pairing it with more popular products. This helps clear out old stock and avoids potential losses due to unsold items.
3. **Promotes New or Less-Known Products:** Bundling can be used strategically to introduce new or lesser-known products to the market. By combining them with popular or well-established items, the new products gain exposure and may benefit from increased sales.
4. **Creates a Competitive Edge:** Offering product bundles that are unique and appealing can set your Shopify store apart from competitors. It adds value to your offerings and gives customers a reason to choose your store over others.
5. **Encourages Impulse Purchases:** A well-designed product bundle can tap into customers' desire for a good deal or savings, encouraging impulse purchases. Customers may be more willing to add a bundle to their cart, even if they weren't initially planning to purchase those specific items.
6. **Simplifies Decision-Making:** When presented with an overwhelming number of choices, some customers may find it challenging to make a decision. Bundles simplify the decision-making process by offering pre-selected combinations, making it easier for customers to make a purchase.
7. **Promotional Campaigns:** Bundles work well as part of promotional campaigns. They can be used for seasonal sales, holiday offers, or special events, driving traffic and increasing sales during specific periods.
8. **Cross-Selling Opportunities:** Bundling related products allows you to cross-sell effectively. Customers who purchase one product in a bundle may be more inclined to explore and buy other items from the same website.

### Getting Started

* Go to `Online store` → `Theme` → `Customise`
* By default, you will not see this section pre-loaded
* Scroll to the bottom of the panel and `Add section`

### How do i customise the Product bundler section?

* Update the sections `Sub heading` and `Heading` text
* If there is no section card or collection image, you can change the colour of the card, including the background and text colors.
* Button style/mode - choose between a solid or outline and light or dark button style
* Section card image - if you would prefer not to have a solid background color, you can upload an image that will show as a section card
* Pick a collection - link a collection page that contains product you would like to be combined and purchased together
* Product card - change the image ratio setting i.e square or portrait and show a reviews count if a customer/s have left feedback about your chosen product