# Email signup popup

Popups are onsite messages you send to visitors based on their website behavior. These messages usually ask them to perform a specific action, such as:

* Viewing new products and services.
* Entering personal information, like their name, email address, and/or phone number.

The most common type of popup is the email popup (also known as a newsletter popup or email signup popup). 

### **When to use this popup?**

Use it to collect your visitors’ email addresses while offering free shipping, discounts, or anything else your customers will love.

### **Do email popups work?**

Research suggests that email popups convert an average of 6.57% of visitors on mobile, and 3.77% of visitors on desktop. And when you switch from a static signup form to a popup, the average increase in signups you may expect is around 100%.

### Gettings started

Go to `Online store` → `Themes` → `Customise` 

Then `Theme settings` → `Email signup popup`

Here you will see the following configurations to customise your popup.

* Enable email signup popup - this will show the popup to all visitors of your site
* Show on home page only - This will prevent the popup showing, for example, on the product or cart page
* Show only for visitors - will prevent the popup showing to customers who have an account and are logged in.

### Customise the content

You can change both the `Heading` and `Body text` that appears within the email popup to something more relevent with the option to hide the signup form itself, just in case you want to use the popup to display a generic message.

Finally, you can delay the popup from showing until the vistor has been on the site for a period of time. By default, visitors will not see the popup for at least 5 seconds.