# Blog posts

You can use your blog to build trust with your existing and potential customers. Every post is a chance to share with your audience, your expertise, product insights while building your credibility.

Because people can post comments and interact with you when they read through these articles, they also get to know you from your responses and then trust you enough to buy from you.&#x20;

This continued reader engagement is also a huge help for search engine optimisation (SEO) too.

A very simple, yet powerful section to include on your pages to drive engagement. You have the option to introduce this section by including a title, this is however is optional.

### Blog

Your Shopify online store comes with a built-in blogging engine. Blogging is a great way to build your audience and generate more traffic and sales for your business. Setting up a blog can help you build a community around your products and your brand.

Using the blog picker, you can select the blog that contains all of your fantastic and educational articles that you want visible to your visitors.&#x20;

### Getting Started

* Go to `Online store` → `Theme` → `Customise`
* By default, you will see you predefined list of sections
* To add the `Blog posts` section, scroll to the bottom of the panel and `Add section`
* Select `Blog posts` → `save`

**Now we can make adjustments to the following section settings;**

* **Paddings:** Adjust the top and bottoms paddings of this section to control the whitespace.
* **Heading:** Add a section header at the top of this section.
* **Pick a blog:** Select the blog with articles that you want to showcase.
* **Posts:** By default, 3 articles will show with a maximum of 12. Pagination arrows will show when 4 or more articles are visible from the selected blog.
* **Show author:** Toggle if you want to show the author or not.
* **Show date:** Toggle if you want to show when the article was pusblished or not.
* **Image ratio:** Change the image from `Square` to `Adpat to ratio`, which will match the orginal image dimensions.


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